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Online Games Market in China - SYS-CON Media (press release)

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NEW YORK, March 29, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Online Games Market in China

http://www.reportlinker.com/p0187741/Online-Games-Market-in-China.html#u...

Pearl Research is pleased to present our new, 160-page China report covering webgames, MMO, mobile, social games and much more.  

The study analyzes :

      - Web games, which can be played in a browser, and are accessible and user-friendly is expected to grow to $1 billion in 2013.  Included in the study are an analysis of top web game companies and titles. The top web game from Tencent has more than 800,000 peak concurrent users.

      -  One emerging trend is the popularity of micro-client version of games. Micro-client files are generally less than 50MB compared to more than 1GB for a typical client-based game. This significantly cuts down on download times to under 15 minutes with a broadband connection. The micro-client software is far more compatible with users of large platforms including social network platforms. 

- Social games – report covers projections, trends and top titles on Qzone/Pengyou and top genres. Most of the titles in China are locally-produced with the exception of Zynga's titles which were able to crack the top 10.

- New profiles on Taomee, Kunlun, ZT Games, Joyport along with updated profiles of Tencent, Netease, Giant, Shanda, Perfect World, Changyou, Renren, and Sina among others.

-Demographic profile of MMO and casual gamers

Table of Contents

Methodology 1

Glossary of Terms and Abbreviations 3

Executive Summary 4

China PC Hardware 7

Internet and Broadband 9

"The Great Firewall of China" 11

Games Market Top Trends 12

Emergence of Web Games 12

Micro-Client Games 14

Focus on Mobile 16

Social Games Connects with Users 17

Games Market Forecasts 21

Drivers to Growth 24

Inhibitors to Growth 26

Top Online Games 28

Taomee Profile 35

ZT Games 42

Kunlun 45

Joyport 46

Giant Interactive Group 48

NetEase 62

NetDragon 68

Shanda Games 73

Changyou 81

Tencent 93

Perfect World 101

Guangyu Huaxia 109

Kingsoft 110

LineKong 114

KongZhong 115

Renren 122

Sina 129

Appendix: Socio-Economic Overview, and Government Regulations 134

Internet Cafes 135

Billing and Payment Methods 138

Unique Characteristics of Online Games 140

Online Games Marketing 142

Sources of Game Content 145

Co-development 145

Co-operation 145

Licensing 146

Original Content 146

New Game Development 147

Socio-Economic Overview 148

Regional Differences 148

One-Child Policy 149

Unique Characteristics of Chinese Society 150

Guanxi 151

Transparency and Corruption 151

Government Regulations 152

Government Agencies Involved in Regulating Games 154

Fatigue System 156

Virtual Currency Regulations 157

Demographic profiles of gamers 160

To order this report:

Toy and Game Industry: Online Games Market in China

More  Market Research Report

Check our  Industry Analysis and Insights

CONTACT
Nicolas Bombourg
Reportlinker
Email: nbo@reportlinker.com
US: (805)652-2626
Intl: +1 805-652-2626

SOURCE Reportlinker

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Online Games Market in China - SYS-CON Media (press release)
Mar 29th 2012, 13:39

By PR Newswire

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March 29, 2012 09:18 AM EDT  
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