NEW YORK, March 29, 2012 /PRNewswire via COMTEX/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Online Games Market in China
http://www.reportlinker.com/p0187741/Online-Games-Market-in-China.html #utm_source=prnewswire&utm_medium=pr&utm_campaign=Toy_and_Game
Pearl Research is pleased to present our new, 160-page China report covering webgames, MMO, mobile, social games and much more.
The study analyzes :
Web games, which can be played in a browser, and are accessible and user-friendly is expected to grow to $1 billion in 2013. Included in the study are an analysis of top web game companies and titles. The top web game from Tencent has more than 800,000 peak concurrent users.
One emerging trend is the popularity of micro-client version of games. Micro-client files are generally less than 50MB compared to more than 1GB for a typical client-based game. This significantly cuts down on download times to under 15 minutes with a broadband connection. The micro-client software is far more compatible with users of large platforms including social network platforms.
Social games - report covers projections, trends and top titles on Qzone/Pengyou and top genres. Most of the titles in China are locally-produced with the exception of Zynga's titles which were able to crack the top 10.
New profiles on Taomee, Kunlun, ZT Games, Joyport along with updated profiles of Tencent, Netease, Giant, Shanda, Perfect World, Changyou, Renren, and Sina among others.
Demographic profile of MMO and casual gamers
Table of Contents
Methodology 1
Glossary of Terms and Abbreviations 3
Executive Summary 4
China PC Hardware 7
Internet and Broadband 9
"The Great Firewall of China" 11
Games Market Top Trends 12
Emergence of Web Games 12
Micro-Client Games 14
Focus on Mobile 16
Social Games Connects with Users 17
Games Market Forecasts 21
Drivers to Growth 24
Inhibitors to Growth 26
Top Online Games 28
Taomee Profile 35
ZT Games 42
Kunlun 45
Joyport 46
Giant Interactive Group 48
NetEase 62
NetDragon 68
Shanda Games 73
Changyou 81
Tencent 93
Perfect World 101
Guangyu Huaxia 109
Kingsoft 110
LineKong 114
KongZhong 115
Renren 122
Sina 129
Appendix: Socio-Economic Overview, and Government Regulations 134
Internet Cafes 135
Billing and Payment Methods 138
Unique Characteristics of Online Games 140
Online Games Marketing 142
Sources of Game Content 145
Co-development 145
Co-operation 145
Licensing 146
Original Content 146
New Game Development 147
Socio-Economic Overview 148
Regional Differences 148
One-Child Policy 149
Unique Characteristics of Chinese Society 150
Guanxi 151
Transparency and Corruption 151
Government Regulations 152
Government Agencies Involved in Regulating Games 154
Fatigue System 156
Virtual Currency Regulations 157
Demographic profiles of gamers 160
To order this report:
Toy and Game Industry: Online Games Market in China
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